The Information We Collect and/or Receive
In the course of operating our Websites and/or interacting with you, we will collect (and/or receive) the following types of information.
When you contact us or our customer support team via the Website, email or by mail, when you call us, or when you sign up to receive our newsletter, you will be asked to provide certain information which may include your name, email address, and phone number (collectively, the “Contact Information”).
In addition to the Contact Information, we may collect or receive the following additional information (“Other Information”):
From Your Activity. In an ongoing effort to improve the Websites, we automatically collect certain information when you visit the Website. This information includes but shall not limited to, IP addresses, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections of the Website you visit, and similar information concerning your use of the Website (“Activity Information”).
From Cookies. We also collect Activity Information by using “cookie” technology. Cookies are small packets of data that a website stores on the hard drive of your computer or mobile device to “remember” information about your visit. We may use session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer/device until you delete them). If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, the Websites may not function properly.
Below is a list of analytics providers that we use; however, such list may be subject to change based on how we wish to understand the user experience and we will endeavor to update it diligently. You may use the accompanying links to learn more about such providers and, if available, how to opt-out from their analytics collection.
For Google Analytics, please visit: https://www.google.com/analytics
Cross-site Tracking. We may also use tracking technologies to track your activities across our Websites. We may use the data collected through such tracking technologies to provide custom, personalized content and information to you, identify and contact you across multiple websites, perform analytics on our Websites, and improve our Websites. You may be able to disable such cross-site tracking by turning that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this.
The Information Collected by or Through Third-Party Advertising Companies
How We Use Your Information
We use your information to provide our Websites to you, and to operate our business. These business services include:
Service-Related Usage. We use your information to provide and support the Websites such as: Communicating with you and website visitors, soliciting your feedback, and informing you about our products and services. We may also send email to the email address you provide to us to verify your account and for informational and operational purposes, such as account management, customer service, or system maintenance.
Analyzing and Improving the Websites. We may run calculations, aggregate, normalize, clean, and make derivative works of the information obtained about you in order to
Understand and analyze usage trends and preferences;
Monitor and analyze the effectiveness of our services;
Improve the Websites and develop new products, services, features, and functionality; and
Marketing: As permitted by applicable law, we may use your information for marketing purposes, such as informing you about our products and services and those of our third-party marketing partners that could be useful, relevant, valuable, or otherwise of interest to you. We may also use aggregated information (which does not identify you personally) for marketing purposes. Where required under applicable law, we will obtain your prior opt-in consent to send you electronic marketing communications.
How We Share Your Information
We may share transfer, or disclose your information if you consent to us doing so, as well as in the following circumstances:
To provide our Websites to you and to assist us running our business. We may engage other companies and individuals to perform certain business-related functions on our behalf. Examples may include providing shipping, name and address verification, marketing, order fulfillment, email distribution, market research, third party advertising, fraud detection and prevention, promotions management, and payment processing. These other companies will have access to your information only as necessary to perform their functions and to the extent permitted by law. We may also share your information with any of our parent companies, subsidiaries, affiliates, or other companies under common control with us as well as with the brands owned or controlled by us.
To better understand and serve our customers. In an ongoing effort to better understand our users, we might analyze your information in aggregate form in order to operate, maintain, manage, and improve the Websites. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and services to current and prospective business partners and to other third parties for other lawful purposes.
As part of the sale or other transfer of our business. As we develop our businesses, we might sell or buy businesses or assets. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or similar corporate event, then your information may be part of the transferred assets.
For legal purposes. To the extent permitted by law, we may also disclose your information when required by law, court order, or other government or law enforcement authority or regulatory agency, or whenever we believe that disclosing such information is necessary or advisable, for example, to protect your, our or others rights, property, or safety.
Accessing and Modifying Personal Information and Communication Preferences
You may access, review, and make changes to your personal information by following the instructions found on the Websites, or by contacting us at email@example.com. In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any our marketing email. You cannot opt out of receiving transactional e-mails related to their account. We will use commercially reasonable efforts to process such requests in a timely manner. You should be aware, however, that it is not always possible to completely remove or modify information in our subscription databases.
Security of Your Information
We take commercially reasonable security measures to ensure that your information is treated securely and is protected from loss, misuse, and unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in processing and the nature of such data, and in compliance with applicable laws and regulations. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. In particular, e-mail sent to or from the Websites may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail or other electronic means. We do not accept liability for unintentional disclosure of your information.
Links to Third-Party Sites
The Websites may, from time to time, contain links to external websites. We encourage you to review the privacy and security policies of any externally linked websites that may be accessed through the Websites. We assume no responsibility or liability for the information collection and disclosure practices of any external websites that a user can access through the Websites. Please check the privacy policies of these external websites before you submit any personal information to them.
DO NOT TRACK
We do not respond to or honor “do not track” (a/k/a/ DNT) signals or similar mechanisms transmitted by web browsers.
Important Notice to All Non-U.S. Residents
Our servers are located in the United States. Please be aware that your information, including your personal information, may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to use Websites, you do so at your own risk.
Notice to California Residents
Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to obtain certain information about the types of personal information that companies with whom they have an established business relationship (and that are not otherwise exempt) have shared with third parties for direct marketing purposes during the preceding calendar year, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. If you wish to submit a request pursuant to Section 1798.83, please contact us via email at firstname.lastname@example.org
If you are a resident of California, you have additional rights under the California Consumer Privacy Act (the “CCPA”). For more information about your rights under the CCPA, please visit our California Consumer Privacy Act (CCPA) Privacy Notice to California Residents in Addendum I below.
Notice to Nevada Residents
If you are a resident of Nevada, you have the right to opt-out of the sale of certain personal data to third parties. You can exercise this right by contacting us at email@example.com with the subject line “Nevada Do Not Sell Request” and providing us with your name and the email address associated with your account. Please note, however, that we do not sell personal data.
Addendum I – California Consumer Privacy Act (CCPA) Notice to California Residents
Last Update: June 23, 2020
Information We Collect
Categories of Personal Information. Brooklyn Bedding has or may have collected and/or received the Categories of Personal Information identified below (with examples) from or about consumers, their households or devices, within the twelve (12) months preceding the Last Update of this CCPA Notice (“Last Update”). Personal Information does not include (i) publicly available information from government records; (ii) deidentified or aggregated Personal Information; or (iii) information excluded from the CCPA including information regulated by certain sector-specific data protection laws including the Health Insurance Portability and Accountability Act of 1996, the California Confidentiality of Medical Information Act, the Gramm-Leach-Bliley Act of 1999, and the California Financial Information Privacy Act.
– Identifiers. A real name, postal address, online identifier, IP address, email address.
– Categories of Personal Information Listed in Cal. Civ. Code § 1798.80(e)). A name, signature, physical characteristics or description, address, telephone number, bank account number, or any other financial information. Some Personal Information included in this category may overlap with other categories.
– Protected classification characteristics under California or federal law. Age (40 years or older) and gender.
– Commercial Information. Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
– Internet or other similar network activity. Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
– Geolocation data.
– Inferences. Inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences and characteristics.
Categories of Sources. We collect the Categories of Personal Information listed above from the following Categories of Sources: (i) directly from consumers (e.g., forms, surveys, responses, or other direct interactions from or with consumers), (ii) indirectly from consumers (e.g., consumer activity online, interactions with our Website and other sites), and (iii) advertising networks.
Categories of Recipients. We may share your Personal Information with the following Categories of Third Party Recipients for Business Purposes:
– Service Providers, which include IT and cloud hosting companies, payment and financing providers, transactions reporting providers, customer relationship management, email marketing providers, social media networks, advertising service providers, analytics providers, shipping and distribution, fraud detection and preventions, promotions management, and providers of administrative services
Disclosures of Personal Information for a Business Purpose. In the twelve (12) months preceding the Last Update, we may have disclosed for a Business Purpose the Categories of Personal Information to the Categories of Third Parties set forth in Table I. In the twelve (12) months preceding the Last Update, we have not sold Personal Information.
Category of Personal Information Categories of Recipients with Whom We Share this Personal Information:
Identifiers Service Providers
Categories of Personal Information Listed in Cal. Civ. Code § 1798.80(e)). Service Providers
Protected classification characteristics under California or federal law Service Providers
Commercial Information Service Providers
Internet Activity Information Service Providers
Geolocation Data Service Providers
Your Rights and Choices
The CCPA provides consumers with specific rights regarding their Personal Information. This section describes such rights and explains how to exercise them.
Right to Know About Personal Information. You have the right to request that we disclose certain information to you about our collection, disclosure, sale and use of your Personal Information. Once we receive and verify your request, we will disclose to you the following (to the extent applicable to your request):
– Specific pieces of Personal Information we collected about you in the preceding twelve (12) months (also known as a data portability request);
– Categories of Personal Information we collected about you in the preceding twelve (12) months;
– Categories of Sources from which the Personal Information was collected;
– Our Business Purpose for collecting that Personal Information; and
– Categories of Personal Information we disclosed for a Business Purpose and the Categories of Third Party Recipients to whom the Personal Information was disclosed.
Right to Request Deletion. You have the right to request that we delete any of Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and verify your request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.
Exercising Rights to Know or Request Deletion. To exercise the rights to know or request deletion described above, please submit a verifiable consumer request to us by submitting your request by email to firstname.lastname@example.org. You may only make a verifiable consumer request under the right to know twice within a 12-month period. The verifiable consumer request must: (i) provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative; and (ii) describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information related to you.
Verification Process. To submit a verifiable consumer request, the consumer may be required to provide up to three data points, which may include additional Personal Information, to enable us to verify the consumer’s identity with the degree of certainty required by the CCPA. We will use Personal Information provided in a verifiable consumer request solely for the purpose of verifying the requestor’s identity or authority to make the request. We or a third party on our behalf may follow up with you to determine whether a request is a verifiable consumer request under applicable law. If we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you, we will deny the consumer request in whole or in part and will not to disclose the information requested or, as applicable, will not delete the information requested. We will respond to any such consumer request with a denial, and will also explain why it has no reasonable method by which it can verify the identity of the requestor.
Response Timing and Format. We will confirm receipt of a verifiable consumer request within then (10) business days of its receipt. We will endeavor to respond to a verifiable consumer request within forty-five (45) calendar days of its receipt. If we require more time, we will notify you of the extension and provide an explanation of the reason for the extension in writing, and we will provide you with a response no later than ninety (90) calendar days of receipt of the request. We will deliver our written response by mail or electronically. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance. We may charge a reasonable fee to process or respond to your verifiable consumer requests if they are excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will inform you of the reasons for this decision and provide you with a cost estimate before completing your request.
Right to Opt-Out of the Sale of Personal Information. We do not sell the Personal Information of consumers (including minors under 16 years of age). However, if you are 16 years of age or older, you have the right, at any time, to direct us to not sell your Personal Information (the “right to opt-out”) and if you are under 16 years of age you have the right to opt-in to the sale of your Personal Information. In the twelve (12) months preceding the Last Update, we have not sold Personal Information.
Right to Non-Discrimination. We will not discriminate against you for exercising any of your CCPA rights. We will not (i) deny you products or services, (ii) charge you different prices or rates for products or services, including through granting discounts or other benefits, or imposing penalties (except for financial incentives permitted by the CCPA, see below), (iii) provide you a different level or quality of products or services, and (iv) suggest that you may receive a different price or rate for products or services or a different level or quality of products or services.
Right to Designate an Authorized Agent
If you submit a request to know or delete your Personal Information through the use of an authorized agent, we may require that you (i) provide the authorized agent written permission to act on your behalf, and (ii) verify their identity directly with us. We may deny a request from an authorized agent that does not submit proof of authorization.
Other California Privacy Rights
Pursuant to California’s “Shine the Light” law (Civil Code Section § 1798.83), California residents have the right to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties.
To make such a request, please send an email to email@example.com
Changes to Our CCPA Notice
This CCPA Notice is effective as of the date of the Last Update stated at the top of this CCPA Notice. We may change this CCPA Notice from time to time with or without notice to you. By visiting any Website, or otherwise engaging or interacting with us after we make any such changes to this CCPA Notice, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, and without prejudice to the foregoing, our use of your personal information is governed by the CCPA Notice in current effect. Please refer back to this CCPA Notice on a regular basis.
If you have any questions or comments about this notice, the ways in which we collect and use your information described below and in the CCPA Notice, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at: